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Last Updated: August 2023
This privacy notice (the “Privacy Notice” or the “Notice”) explains how Tierras Vivas E.I.R.L., its affiliates, and subsidiaries (“Tierras Vivas,” “we,” “us,” “our”) process and handle personal information when you book a tour with us, inquire about booking a tour, visit our website, or use any related products or services.
Tierras Vivas takes your privacy seriously, and we are committed to protecting your personal data. We follow the practices described in this Notice and treat your personal information in accordance with applicable laws in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain products, practices, or regions. Any such additional notices should be read in conjunction with this Notice.
We may change this Privacy Notice from time to time. If we make changes, we will update the date at the end of this policy and, in some cases, provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
When you book a tour or inquire about booking a tour with us: We collect various pieces of personal information when you inquire about booking one of our tours. This information may be collected via our website, our app, through a third-party travel agent, or by speaking with one of our sales agents. Depending on the services you’re inquiring about, we typically collect the following:
Once you have booked a tour, we may require additional personal information as part of a process we call “Best Operator.” This is necessary to verify your identity, assess the suitability of the selected tour, provide notices and updates about your tour, and process your payment. The information required for the ‘Best Operator’ process includes:
We may also collect the personal information of co-travelers whose information you provide during the booking process. By providing us with personal information about others, you certify that you have permission to do so for the purposes described in this Notice and that they have read and understood how it applies to them.
When you contact us: If you contact us by phone or email to inquire about purchasing a tour, ask questions, or resolve an issue, that call may be recorded and/or monitored for quality control, training, and customer service purposes. We may collect information such as the identity of the caller/email sender, the date and time of the contact, and the subject matter.
When you visit our website: When you visit the Tierras Vivas website, we may collect various data points, some of which may be considered personal information. This information may include:
Photos and videos taken while traveling on a tour: While on a tour, photos or videos may be taken by other travelers or our tour guides that may include you or your likeness, which may constitute personal information. Any photos or videos taken by a tour guide or our representatives will not be used for marketing purposes without your prior knowledge and permission. We handle and collect your personal information carefully, but we are not responsible for other travelers on your tour who may take your photo without your permission.
Occasionally, a professional photographer may be scheduled on your tour for the purpose of taking pictures and videos to be used for promotional purposes. In such instances, we will present you with a consent and waiver form that you will have the option to accept or decline before your tour departs.
When you apply for a job with us: If you apply for a job with us, we will collect personal information such as your name and contact information, your employment history, and other personal information that may be reasonably required to verify your identity and evaluate your suitability for the job you have applied for.
We collect, hold, and use your personal information (subject to the selections you make and applicable laws) for a variety of business purposes, primarily to provide, improve, customize, support, and market tours and any related services we may provide to you. These purposes include:
To provide, improve, and develop our tours and related services: Our primary use of your personal information is to arrange and provide the tours you have booked and any associated services. Examples of how we use your personal information include:
To comply with our legal obligations and manage our business: In certain limited instances, Tierras Vivas may be required to use your personal information to comply with legal obligations, such as tax requirements (SUNAT). We may also use your personal information to conduct internal business administration, such as carrying out internal accounting.
To provide, personalize, measure, and improve our advertising and marketing: Tierras Vivas also uses your personal information to inform you about our tours, special offers, and related products and services. Marketing purposes include:
Promotions for these products and services may be offered by us or our brand partners.
There are a few different circumstances where we may share your personal information with a third party. We take great care to ensure that our business partners and third parties with whom your information may be shared treat it with the same degree of care and attention that we do. We will not sell, distribute, or otherwise share your personal information unless we (i) have your permission and consent, or (ii) are required or permitted by law to do so. We may share your personal information or other information we have collected about you in connection with the following purposes:
Service providers and business partners that process personal information on our behalf do so for our purposes only and must agree to certain privacy obligations in their contracts with us. These include complying with privacy laws, safeguarding personal information, and only processing that information under our direction for permitted purposes.
You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. A more detailed description of these rights is as follows:
Where possible, we provide these rights as part of your account, but we may ask you to provide proof of your identity before we make any changes.
To make any of the above requests, please contact us using the details in the “Contact Us” section of this Notice. We will respond to your request within a reasonable timeframe, in accordance with applicable laws.
We implement various security measures designed to protect the personal information we collect, both during transmission and once it is received. We use encryption, secure data storage technologies, and access controls to protect your information.
We retain personal information we collect about you where we have an ongoing legitimate business need to do so. For example, to provide you with a service you have requested, to comply with applicable tax, legal, or accounting requirements, or to resolve disputes.
When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it.
Our services are not directed at children under the age of 16, and we do not knowingly collect personal information from children under the age of 16 without obtaining the consent of the parent or guardian.
Tierras Vivas operates South America, and we may transfer your personal information to countries other than the country in which it was collected. These countries may not have the same data protection laws as the country where you initially provided the information.
If you have any questions about this Privacy Notice, your rights, or Tierras Vivas’ privacy practices, please contact us at:
Tierras Vivas E.I.R.L.
Av Tupac Amaru PP-10B, Cusco, Peru
Email: info@tierrasvivas.com
Tierras Vivas Travel offers the best all-inclusive Inca Trail to Machu Picchu tours in Peru.